Kia ora, I'm Bradley
Senior graphic designer based in Wellington, New Zealand
I've been working in design since 2012 across brand, campaign, print and digital. My experience spans government, political, education, film, conservation and cultural projects, with work appearing everywhere from social campaigns to printed publications and cinema screens around the world.
I've worked in-house, in agency and in contract roles, alongside freelance and volunteer projects. Over time, my focus has shifted from simply making things look good to making sure they work: organising complex ideas into systems that are clear, clean and functional.
I tend to approach projects by focusing on the underlying "why" first, then building a visual system around it. Whether it's a brand identity, digital artwork, or printed materials, I'm interested in work that feels considered, structured, and purposeful. I'm particularly drawn to projects in conservation, entertainment, and cultural spaces.
Outside of design, I live in Ngaio with my husband and our two cats. I'm a film and music enthusiast, a keen whale watcher, and a regular visitor at Wellington Zoo and Zealandia.
Photograph by Rebecca McMillan.
Expertise
Designing clear, scalable identity systems, from logos through to full brand guidelines. I focus on creating work that's consistent, practical, and built to last across different platforms and teams.
Developing visual approaches for campaigns that need to work across multiple channels and audiences. This includes everything from high-level concepts through to the rollout of individual assets.
Designing considered layouts for publications, reports, and printed material. I have strong experience in typography, grid systems, and preparing work for print production and pre-press.
Creating motion graphics and animations for a range of outputs, from social content through to explainer videos, TV and web advertising, and screening in cinemas. I'm comfortable working across the full process, including editing and final delivery.
Designing intuitive, accessible interfaces for web and digital platforms. I am passionate about web accessibility and ensuring content is legible, scalable and scannable by screen reading devices.
Producing illustrations and supporting artwork where needed, from icons through to more detailed drawings for digital and print.
Creating and managing content for social platforms, including design, scheduling, and campaign support. I enjoy the process of adapting visual work for different formats and audiences.
Let's make something amazing together
I take on a limited number of freelance and volunteer design projects each year. Get in touch now to secure your spot.