Fire and Emergency

From October 2019 to May 2022, I worked as the sole in-house designer at Fire and Emergency New Zealand, supporting a nationwide emergency services organisation during a period of rapid growth, public scrutiny, brand consolidation, and a global pandemic. I joined the week leading up to the SkyCity Convention Centre fire and was immediately producing high-profile public communications - including large-scale outdoor and digital messaging - before taking on a broad mix of campaign, brand, publication and internal design work.

A key part of my role was helping mature Fire and Emergency's emerging brand system as it had been established only two years prior. Over nearly three years, I delivered hundreds of design assets across campaigns, COVID-19 communications, Pride and Rainbow Network initiatives, animated video content, infographics, uniform applications, billboard advertising, social media storytelling, and long-form publications. I also designed multiple reports and internal resources, and led the art direction and design for Ignite, Fire and Emergency's quarterly staff magazine, distributed to thousands of firefighters and volunteers nationwide.

I worked on my first nationwide marketing campaigns as an in-house production artist, and was very proud to be a small part of incredible work created for Fire and Emergency by FCB, WonderLab, Flux, Mark Creative, Creature and many others. It was a life-changing role which taught me a lot about designing at scale, under pressure, and with real-world impact, and I am forever grateful to everyone at Fire and Emergency NZ.